Isabella Cura is a performance marketer, event planner, and artist based in Brooklyn.

Her event planning revolves around community building by supporting local artists, businesses, and vendors, with a focus specifically in supporting BIPOC and LGBTQIA+ artists.

Her art focuses on emotion through color and space and the therapeutic process of creating, with the core of her foundational work based in art therapy practices.

Kravet
Sr. Manager, Performance Marketing

2023 - 2024

Brooklinen
Co-Lead, Brooklinen in Color

2021 – 2023

Brooklinen in Color is Brooklinen’s first employee resource group for BIPOC employees. As co-lead, I manage the programming, events, and community support for a group of 50+ for both internal and external activations.

Notable Events

May 2023 | AAPI Heritage Month In-Store Pop-up Event | external

February 2023 | Black History Month In-Store Pop-up Event | external

December 2022 | Ikebana Workshop Team Event | internal

Brooklinen
Data Analyst

2020 – 2023

As a data analyst at Brooklinen, I worked to build data models, dashboards, and analyses for our growth marketing team. The tools I used include Looker, dbt, Snowflake, Hyperquery, and Fivetran. I code in SQL.

Etc.

2007–2015

At Kravet, I managed all comprehensive B2B performance marketing strategy alongside the CMO for a team of 8+ people. This includes overall paid marketing strategy, budget + forecasting, dashboard building and distribution, team management (both external and internal), and media relations ownership.

Outside of work, I paint and sell my art. My primary mediums are acrylic, oil pastel, and embroidery. I’ve shown work in group shows and am open to commissions. You can see more of my work here.

ResortPass
Sr. Growth Marketing Manager

2024 - Present

I currently work at ResortPass managing paid advertising, primarily focused on paid social and paid search with a focus on optimization-based analytics.

  • “Both pop-ups were successes, and my friends who came to support agreed. There was a cool array of vendors, the DJ created a chill atmosphere, and the energy was exciting but not chaotic. Bella did a fabulous job organizing and keeping me in the loop, as well as managing the event!”

    Josh Jordan, tarot card reader

  • “Communications throughout the process were clear and provided easy to follow directions.”

    Of the Cloth, vintage design and home goods shop

  • “The event was well organized, the staff was helpful and the patrons were great. I’ve been doing pop ups for a while and I will say you guys did great.”

    Real Butter, baked goods vendor